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Main Street Helena Rebrand

Main Street Helena Rebrand

branding | illustration


 
Existing logo.

Existing logo.

 
 

Main Street Helena’s mission is to preserve and promote the historic downtown district of Helena, Arkansas, through advocacy and grant programs. With the 35th anniversary of its inception coming up in 2019, Main Street Helena’s Board of Directors began the process of formulating a vision for the organization’s future. Feeling that its existing logo was vague and outdated, the Board of Directors commissioned a new logo that put Main Street Helena’s mission of historic preservation at the forefront. The new logo features the recognizable sun element, an illustration of a downtown building, and typography that harkens back to old hand-painted signs, which were once common in downtown Helena.


New logo, full color.

35th Anniversary logo variation, single color.

35th Anniversary logo variation, single color.

35th Anniversary logo variation, full color.

35th Anniversary logo variation, monotone.

35th Anniversary logo variation, monotone.