abby carr

Reclaimed Helena


Condemned homes and buildings are a common sight throughout the city of Helena, Arkansas. In 2015, a local entrepreneur saw an opportunity to repurpose the original building materials from these unsightly (and unsafe) buildings, and Reclaimed Helena was born. As part of the small team responsible for all of RH’s branding & marketing materials, I was involved with everything from designing brand touchpoints to copywriting to photo styling. Intrigued by the natural beauty and character of these found materials, our team crafted a brand and message that focused on the stories that these one-of-a-kind furniture and home décor pieces could tell.

Product hangtags.

Brandmarks (created by another member of the design team).

Brandmarks (created by another member of the design team).

Poster for product launch event at Howse, a boutique furniture store.

Price list insert for catalog.